Step-By-Step Guide to Social Media Marketing

Identify Your Goals:

Digital companies in Dubai must set their digital goals first. Setting the goal is very essential. They must set goals and objectives. This increases the productivity of a company. Setting smaller and smarter goals will bring more focus to company’s employee. The social media marketing companies of Dubai must have smart goals:

1. S (Specific).
2. M (Measurable).
3. A (Achievable).
4. R (Realistic).
5. T (Time Bound).

Understand your social media audience:

The second step of social media marketing strategy is to know about the social media audience. Businesses in Dubai must understand their targeted audience. This will be achieved by making a buyer’s personas.

A buyer’s personas give detailed information about customer wants, personal likes and dislikes and behavior. Through this data, businesses need to create social media content according to the social media audience. To get leads and increase sales, businesses in Dubai must know their audience.

Finding your Competitors:

The third step is to find that what your competitors are doing. Which type of social media platform do they use more? Which type of content do they mostly share on their social media profiles? How they engage with their customers. Finding this type of information from your competitors will help you in such a way:

1. You can create content like that and attract customers.
2. You can use a social media platform more than your competitors are using.
3. You can also get the opportunity of using a social media platform that your competitor is not using.

You can conduct a SWOT analysis so that you will find a win in your social media marketing strategy.

Audit your social media:

The fourth step in your social media marketing strategy is to do an audit of your social media accounts using. The purpose of doing this is to keep track of the performance of your social media strategy.

You need to find the answer to these questions during your auditing:

1. What is working well for me?
2. What is not working well for me?
3. Who is the potential customer that is connected with me socially?
4. Which social media platform do they use more?
5. Can I use this social media platform to attract more audiences?

Finding the answers to such questions will give you a lot of information related to your social media strategy. You will be aware of which platform to use more and which not. This will helps you to keep on track and grow your presence on social media more.

Always keep an eye on fake accounts that use your name and content to do fraud. Must report them immediately if you find them. Always make your social media profiles verified by authorities.

Set up your social media profiles:

Social media marketing companies in Dubai must have a presence on all major social media platforms. They need to think about which platform they need to use. They need to plan well for every social media platform.

You need to create a mission statement and set goals for each major social media platform. This will help you to use social media platforms according to the plan.

See the latest trend that which social media platform is now at the top. Make a profile on that platform and engage the customer with beautiful content. The major platforms in Dubai were:

1. YouTube.
2. Facebook.
3. Instagram.
4. Tik Tok.
5. Twitter.
6. Linkedin.
7. Snapchat.
8. Telegram.
9. Pinterest.

Find Motivation:

The fifth step is to find the motivation for you. Motivation is very essential for businesses in Dubai.

Motivation gives direction to the social media marketing strategy.

To find motivation, businesses in Dubai must need to study the success of other businesses in Dubai. Search the internet and social media platforms to find the companies that have run the most successful social media campaigns.

Make a social media content calendar:

Digital companies in Dubai must make a social media content calendar. This will help them to post the content according to the proper plan.

A social media content calendar gives direction to social media marketing companies during their whole social media marketing strategy. They know when to make social media content. When to publish the content? Which content needs to be published first? This will bring more productivity to their social media strategy.

Track Performance and adjust the strategy:

This is a very important step to track your performance on whole social media platforms. Use analytical tools provided by social media platforms and see the insights to keep a measure of your performance.

You will see at which platform you will get more engagements and potential audience. Where do you need more betterment to get better reach.

At which social media platform, do you need to re-adjust your marketing strategy. This will help you to always keep on right track.