Today businesses need an effective marketing strategy to take the lead in the market. Traditional marketing strategy is still present but it is very costly. Due to the latest technology, businesses shift from traditional marketing to digital marketing. Digital marketing is cost-effective and it is according to the latest technology. Due to the digital world, we can even use automation tools and software that help us during the marketing process. Businesses in Dubai also use automation software to deliver their marketing strategy more efficiently. The use of marketing automation software saves the marketing team time by automating many processes.
Digital marketing agencies in Dubai also use automation software to get their clients to work done. This blog will tell a guide about what is marketing automation. What benefits do those businesses get from using this automation software and how do businesses learn the basics of marketing automation online for free.
What is marketing automation?
Marketing automation is a process of automating marketing tasks. It is done with the involvement of software. This will enhance the marketing process and more work related to marketing will be done efficiently.
Benefits of using marketing automation software:
The following benefits that marketers will bring to their business if they use marketing automation software in their marketing journey:
- Data management becomes easy.
- It gives accurate reporting of the marketing process.
- It helps to increase the conversion rate.
- It saves time.
- It helps to generate better leads.
- It brings efficiency to the marketing journey.
- It represents data in a better way.
- It brings the sales and marketing teams on the same page.
- It lowers the overall operating cost.
Platforms to learn the basics of marketing automation online for free:
There are a lot of platforms to learn the basics of marketing automation online for free. But some top platforms where digital marketers, digital agencies, and digital marketing companies in Dubai will learn the basics of marketing automation for free:
- Udemy (Marketing Automation Course - A Beginners Skilling up Guide)
- SkillUp by Simplilearn (Marketing Automation Foundations)
- HubSpot (Marketing Automation Courses)
- Mindluster (Marketing Automation Course online for free with certificate)
- Digital Marketing Institute (Marketing Automation Fundamentals)
- Shopify.com (What is marketing automation? A beginner’s guide)
- Smart Business Learning YouTube Channel
- Odoo YouTube Channel (Marketing Automation)
- Digital Deepak YouTube Channel (Marketing Automation Masterclass Recording)
- Zoho YouTube Channel (Zoho Marketing Automation)
- Act! Training Videos (YouTube Channel Marketing Automation Overview)
This course was created by Chandan Kamal Sharma who is a marketing automation consultant. This course's total length is 56 mins. The course is in video format. There is no certificate of completion in this training.
This course marketing automation foundation gives a certificate in free training. 2 hours of video lectures and must complete your course within 90 days after access.
HubSpot gives valuable information in these Marketing Automation Courses. This includes a lead management course and an email marketing certification course.
This course gives content in video format and it is almost 10 minutes. It covers the basics of Marketing Automation in these 10 minutes and also gives free certificate.
This Digital Marketing Institute gives the basics of marketing automation fundamentals as Micro lessons for free. This is in video format and the length of the video is almost 8 mins.
If you love reading, then this is for you. This guide gives the best explanation of the basics of marketing automation and it is freely accessible.
Now, we will share some YouTube channels where you can also learn the basics of marketing automation online for free. Here we go:
Conclusion:
To conclude, by visiting these websites, blogs, and YouTube channels, you will learn the basics of marketing automation online for free. You will learn and implement marketing automation in your marketing process to generate more sales for your business.
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