Whether you are a small business or a big business, you need to market your product or services using a market campaign.
Bryan Eisenberg once said that:
Our jobs as marketers are to understand how the customer wants to buy and help them to do so.
What is marketing campaign?
A marketing campaign is a process to market a product especially for launching a new product.
Just take an example. Like a company that developed products related to fragrances. So, they make a new perfume and launch it into the market. They started a door-to-door marketing campaign in a selected area to give awareness and information about their latest product.
The marketing campaign starts and ends with a specific date. Whenever, a company thinks, that there is a need to start a marketing campaign. They started. When does not require, they stop that campaign.
Benefits of marketing campaign:
The benefits of the marketing campaign were as follows:
- It attracts more new customers.
- Increases Brand Awareness.
- Improving Brand Image.
- Brands will understand the market in a better way.
Steps to run a marketing campaign:
Let’s not waste a time more, and dive into the process of running a marketing campaign:
- Define the goal for your campaign:
- Set a Budget for your campaign:
- Determine your Target Audience:
The first step is to develop a specific goal for your campaign that defines the purpose of running the campaign. Marketers need to set smart goals.
They have to do SWOT Analysis. This will help them to create Specific, Measurable, Achievable, Relevant and time-related (SMART) goals.
This will help to stay focused and helps marketers to achieve their goal.
Without goals, and plans to reach them, you are like a ship that has set sail with no destination.
Setting a budget for your campaign is very essential. Marketers need to think more during this process. How much do they want to spend on a specific marketing campaign? Marketers plan to choose an effective cost for their campaign. They make sure that they do not spend the brand's money as waste. They have to put more effort to save the company’s money.
Know Your Audience!!!
Marketers need to understand their target audience. They need to build customer profiles.
- What do they want?
- How the audience behaves and thinks?
- How to contact the customers?
They also need to know about their Age, Location, Gender, Job Title, Education, Hobbies, Likes and Dislikes.
Marketing without data is like driving with your eyes closed.
Through customer profiles, marketer gets a better understanding of their customers.
Marketers need to develop a message which they use during the marketing campaign to achieve their goal. Remember that the messaging of your campaign will be according to the customer’s needs.
Make sure the message must be delivered in a beautiful tone. The customer understands the message easily. Do not choose a message that is too big. Make your message sweet, short and clear.
The first impression is the best. You get the first 3 seconds to attract your customer. So, the message must make the attention of the consumer. Through customer profiles, marketer gets a better understanding of their customers.
In this step, marketers need to select the channel where they want to run that campaign. Selecting the right channel depends on the nature of your campaign.
Marketers need to think about where their campaign gets more customers for their brands. The following channels where they run their campaign:
- PPC Ads.
- Social Media.
- Television.
- Radio.
- Newspaper.
- Email.
- SMS Marketing.
- Influencer Marketing.
- Advertising.
Marketers may choose from these channels or even they can select two or more mediums at the same time to make their campaign successful.
After all, is done. Then Let’s Go!!!!
Launch your campaign after all steps are taken. Marketers use analytical tools to analyze their results and where the steps need to be taken for the betterment. They must take that.
Marketers even retarget or remarket their campaigns if they need.
They need to analyze the whole process that they achieve their goal or not. Where the problem occurs it needs to be fix.
Marketing campaigns is not an easy task. But, they were very essential for the business's overall growth. Without marketing, business is nothing. Marketing campaigns set the tone of the brand and bring more loyal and potential customers to the companies. Remember that marketing campaigns must be run after proper planning.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
