Instagram is one of the coolest social media applications to share videos and posts. It also gives the functionality of basic editing like choosing Filters and Set Adjustments. A user can add hashtags, add his location and share it with the Insta users.
According to demandsage.com, Instagram has now more than 2 billion active users in a month globally. This data shows that there is a huge opportunity for digital marketers to use this platform for marketing purposes.
There are 7.73 million users of Instagram in Dubai as shown by the global media insight. Therefore, social media marketing companies in Dubai must be aware of those audiences to reach them and create brand awareness and even generate sales.
With time, Instagram is updating and adding new features for creators, marketers and influencers such as:
- Adding Reels with beautiful templates.
- Adding Stickers.
- Pinning of Famous posts at the top.
- Add music to photos.
- Use of Dual Camera.
- Auto Captions for stories and reels.
- Convert your Instagram account into an advertising platform:
- First, you need to have an Instagram account. Set your Instagram profile. Then, go to settings. Click on Switch to a professional account. To use an advertising facility, you need to shift from a personal account to a professional Instagram account.
- After clicking on the switch to a professional account, the dialog box appears in which we have to choose the option for Creator and Business that best describes us.
Source:Instagram.com - After choosing, click next. Click again next and now choose your category. Also, mark the options show category on the profile. And Click done.
Source:Instagram.com - The message appears that your creator or a business account base on your selections is ready. Click done. After the click is done, you will switch from a personal to a professional account.
- You will open the ways of using more tools like insights and Ad tools.
- Access Ad tools from your profile to the professional account.
- Click Ad tools. It will open the page and you will create your ad here. Choose the option Create. It will boost the top post. Or you can choose a post in the second option if you want.
- After choosing the post, you need to select the goal that what results, you want to get from the ad such as more messages, profile visits and website visits.
- Click next after selecting the goal. Here, we now have to choose Target Audience. Three options select ad category. Select the Automatic option for choosing the target audience and create your own option for the target audience.
- If you choose automatic, it will take you directly to the budget and duration of the ad.
- If you choose to enter the audience on its own. Then, it will take you to the page where you choose your audience by yourself by entering the audience name, location, interests, age and gender. Then, you click next to enter the page of budget and duration of the ad.
- Enter the budget of the ad daily and the duration of the ad which includes how many days this ad will run.
- Review your ad at the last and click the boost post.
- You can also boost the post directly from the post itself.
- Users can also create Instagram ads from Facebook. Go to this page; enter the login information of your Facebook and Instagram id. And get access to the Meta business suite where you can create an ad for Instagram from Facebook.
- Types of Instagram Ad:
- Photo Ads.
- Video Ads.
- Shopping Ads.
- Explore Ads.
- Carousel Ads.
- Story Ads.
- Benefits of using Instagram as an advertising Platform:
- It increases conversions.
- It drives potential customers to landing pages.
- Build Brand Image.
- Enhance Brand Awareness.
- Increase organic traffic and brands get more real followers.
The following were Instagram ads given below:
The following benefits that digital marketing companies in Dubai will get when using Instagram as an advertising platform:
To sum up, digital marketing companies in Dubai must use the powerful advertising feature provided by Instagram. Instagram is the key to success for Dubai brands and plays an essential role to get more customers for brands.
