Social Media is a powerful marketing tool for every type of business in Dubai. The rise of social media users urges businesses to shift themselves to social media and use it as a marketing tool to promote their brands. Startups and multinational companies in Dubai need social media marketing for their survival in the business hub of the UAE.
Social media marketing is a very strong strategy to get potential customers and build your brand awareness. There is a booming trend in social media platforms. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tik Tok play a vital role in social media marketing. Social media marketing is the main strategy for businesses to move forward.
This blog tells the essential tips that every business must use for getting more clients through social media marketing.
Benefits of social media marketing in Dubai:
Companies in Dubai will get huge benefits if they use an effective social media marketing strategy. The benefits of social media marketing for businesses in Dubai will be as follows:
- It builds your brand awareness.
- It increases website traffic.
- It enhances Brand Image and builds your Brand story.
- It increases sales.
- It helps you to provide responsive customer service.
- It helps you to understand your target audience.
- It helps to build customer loyalty.
- It is cost-effective.
- It helps brands to go viral and promote their content.
- Social media gives you a faster way to reach your target audience.
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Learn MoreSteps to get more clients via social media marketing in Dubai:
It’s a social media marketing strategy that brings the client to your business. Businesses in Dubai must follow these steps in their social media marketing strategy to get more clients for themselves:
- Know your target audience:
- You need to find that which social media platform they use more.
- You also must know how you reach them and solve their needs through your product and services.
- You need to find which time they spent time more on social media.
- Research to find #hashtags and keywords:
- Main keyword.
- Relevant keyword.
- Long tail keyword.
- Find keywords that your social audience uses to search on social media platforms.
- Use of every social media platform:
- YouTube.
- Facebook.
- Instagram.
- Tik Tok.
- Twitter.
- Linkedin.
- Snapchat.
- Telegram.
- Pinterest.
- Organize a contest on Social Media:
- Share informative content:
- Keep posting according to schedule:
- Quickly gives a response in commenting:
- Use of infographic images and videos:
- Use of paid social advertising:
- Follow Social Influencers and Bloggers:
- Encourage social recommendations:
- Connect your website with social platforms:
- Track and optimize your social media marketing strategy:
The first step that brands in Dubai need to do is to know their target audience on social media. Businesses must research their digital audience and build their personas. The following things will give you the exact picture of your social audience:
Knowing your audience will help brands to make content that attracts the audience more and you will get more clients via social media marketing.
Brands in Dubai must research to find relevant #hashtags and keywords that they use in their content posting. You may search on social media to find relevant and trending hashtags. You may even use an automatic tool that finds popular hashtags and keywords and use them effectively on social media content. Naturally, place your keywords. For keywords, you need to find that:
After finding keywords and #hashtags, all you need to do is to use them on your social media posts. It will make your content go viral and attract many new clients to your business.
According to research done by global media insight, there is 98.99 percent of the total Dubai population uses social media. This is a huge social audience. Therefore, businesses in Dubai must have a presence on all social media platforms.
The top social media platform includes:
Every social media platforms have a huge audience. So, brands in Dubai must have a social presence on social media platforms to get more clients via social media marketing. It is the first step for brands to start their social media marketing.
Businesses in Dubai must organize a contest on social media. Organizing a contest on social media will increase your social media followers and enhances your brand awareness. Brands may organize a competition related to the top best post design or essay competition. You need to give some prize money with a certificate to the winner of the contest. Organize such type of contest after every 6 months or once a year. This will attract many new followers and brands grow their audience and attract many new customers through this social media marketing strategy.
Brands in Dubai must need to develop informative content and share it on their social media presence. Your content must give valuable information to the social audience. This will raise the interest of your social audience and also increases your social media followers and your brand will never run out of potential customers.
Posting content on social media according to the social media content calendar will help your brand to build its reputation in the social world. Posting according to the schedule will also help the brand to consistently engage with its customers. This strategy of social media marketing increases social media followers and also brings more clients for businesses.
Social media audience loves when they see that the brands they follow will reply to their comments. Brands must respond to their social audience quickly and in the best way. This will enhance the confidence of the audience and they take your brand as a trustworthy brand. Brands that have effective customer service will increase their customer ratio to the whole next level.
Social users love to see beautiful infographic images rather than simple text content. Pretty unique infographic content will attract users' attention more. Videos bring this attraction of social audience to a new level. Brands must post the mixing of both images and videos to keep their audience attached to their brand and get more new clients through social media marketing.
Paid social advertising is an effective strategy to get more clients for businesses in Dubai. Through paid advertising, brands bring a lot of traffic to their websites and also increase sales. The platforms which give this opportunity include Facebook Ads, Twitter Ads, Instagram Ads, and LinkedIn Ads. Through these ad platforms brands will promote their products and services. With just a few dollars, you can generate huge sales through these social ad platforms.
Brands must need to follow social influencers and bloggers that share content related to their niche. Also, following brands that have the same niche business and sharing their content, and tagging them on your content will attract their audience to your business. Ask social influencers and bloggers to talk about your business on their social media channels. This will bring more new customers to your business.
Businesses in Dubai must need to encourage and develop social recommendations. People love to buy from those brands that have huge positive customer feedback. Social media is a very easy tool for social recommendations. Whenever the customer gives something positive comment, thank them and make a special post and share it on your social media profiles. When other users see this, they also think to buy from your brand. Social recommendations from a user will bring confidence in others to buy the products and services from your brand.
Connecting your website with your social media profiles is a great technique to attract new customers to your business. Share your website link to your every social media profile. Adding your social media profile link to your website is also very essential. It increases traffic on the website which increases your ranking and visibility on search engines. You will attract a lot of organic traffic to your website through search engines.
Those brands that keep track of and measure their performance from time to time will get more success in their business. You will do optimization in your social media marketing strategy at the right time to move things forward in the right way. You will use insights and analytics tools provided by social media platforms to measure your performance.
Conclusion:
By following these tips properly, you will create an effective social media marketing strategy for your business. Remember that without a social media marketing strategy, you cannot grow your business and cannot attract customers to your business. The businesses in Dubai need to run their business with social media marketing strategy.
